I probably shouldn’t be showing you this…

… but here’s an exclusive preview of the cover of the campaign report we’ll be launching next week.

The drawing was the winning entry to our “When I grow up…” postcard drawing competition. Everyone in the office loved it so where better to put it than the cover of our report.

We took our time to come up with a title – and went for “Must Do Better” in the end. It’s a playful challenge to the Government using the language of school classrooms (of mine, anyway). The hope is that it gets people’s attention and helps them understand quickly what the report is about.

The report is being launched imminently. I’m way too excited…


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