With the politicians on holiday, August is typically a month for boring admin stuff for campaigners. Like filing all those bits of paper on your desk. Sorting out your emails. Monitoring the impact of what we’ve been up to. And washing the empty mug on your desk before it develops so much fungi, it becomes a sentient life form and walks to the dishwasher by itself.
One big admin thing that I’m going to be working on in the coming weeks is working on the bit of our website where we talk about our campaigns. To be honest, I’ve never been entirely happy with it and whilst I’ve tinkered around with it in the past year, I think it still needs a lot more work. A total revamp, even. Here’s what it looks like at the moment:
5 things we’re planning to do or look at:
1) At the moment, there is very little mention of our campaign work in Scotland, Wales or Northern Ireland. Anyone would think that Westminster was the centre of the universe! So we’re planning to introduce sections for each of the four nations of the UK.
2) Update it. A lot of the text is out of date and doesn’t really reflect what we’re working on at the moment. I’m tempted to develop some kind of sentry gun feature whereby I cannot leave my desk for the weekend unless the campaigns text is freshly updated every week. In the meantime, a big sweeping update is probably needed to bring everyone up to speed.
3) Taking a look at the language. Do we explain our campaigns in a simple and straightforward way as possible? Do we signpost people to more information if they want it? We don’t want to insult the intelligence of our readers, but we know that many of them are busy people. So how can we strike a balance?
4) Getting people to take action! We want people to feel energised and motivated to change the world for deaf children. Do we make it as simple as possible for people to take action? Do we explain sufficiently why it’s so important they do?
5) Joining the 21st century. We’ve now got a blog but what about facebook, myspace, bebo and all those other modern things? Do we need to get with the programme? How can we take our campaigns to people and entice them to visit our campaigns site and get involved?
What do you think? Take a look at the campaigns section and let us know if you have any feedback or comments for improvements. They will all be very much appreciated.