If you are going to send me – a deaf person working in a deaf organisation in a role that involves campaigning for the rights of deaf children and young people – a marketing DVD about “oustanding children’s content” from CBeebies and CBBC, along with a covering letter that states BBC has a responsibility to produce content “in a language and style our young audiences will understand”, you may want to consider putting subtitles on the DVD.
Just a thought.
UPDATE (8/10/10): Following this blog, the BBC sent me a very nice email apologising and explaining that the DVD was a limited print run of DVDs for key stakeholders, and that all programmes shown were subtitled when shown on TV (as is all BBC content on their main channels) and on commercially available DVDs. I’ve also been promised another DVD with subtitled content. It’s much appreciated that the BBC have taken the time to respond in this way.