Well, it’s been two weeks now since we won the campaign victory on acoustics and the Government announced a package of measures to improve acoustics in new schools. So how did it all happen? Having mused and reflected upon it, here are what I think were the five key ingredients behind the campaign success:
1) Getting good media coverage. We were fortunate that the Times Educational Supplement, which is read avidly by civil servants and Ministers at the Department for Children, Schools and Families, were keen to follow the campaign throughout the year and to keep highlighting the issue with stories popping up in January on the launch of the campaign, May about support from other disability charities and, more recently, in October about a new school with poor acoustics.
2) Getting the message out to MPs and peers. We invested lots of time and effort in making MPs aware of the campaign, encouraging them to sign a parliamentary petition and to write to the Department to demand action. We couldn’t have done this without our supporters taking action and writing to their MP to check they were on board. In total, nearly 600 emails or letters were sent to MPs and the Government on acoustics by our supporters. It helped that we had a simple message that was easy for MPs to understand and get on board, all of which ensured we had a cross-party army of supporters within Parliament…
3) Making sure deaf young people led the way. Of course, one of reasons why so many MPs were keen to support the campaign is that they had attended a parliamentary event we arranged in June and met with a group of deaf young people to hear about their own personal experiences of poor acoustics, and why action is needed. The same group also appeared on the telly on BBC2 programme See Hear to demand action. They made a powerful appeal for action which was difficult for MPs and the Government to ignore.
4) Making sure we developed a strong case for action. Whether it was doing our own survey of local authorities to confirm that too many new schools were being built with poor acoustics or commissioning research from a school in Essex to show the dramatic impact that improved acoustics can have, we were keen to make sure that our briefings to Government were backed up by a compelling set of facts, pointing to a problem that needs to be solved.
5) Negotiations over a possible law change. Having got lots of attention from MPs and peers, several were keen to try and get the law changed to improve acoustics. Baroness Wilkins, a member of the All Party Parliamentary Group on Deafness, tabled an amendment to the Apprenticeships, Skills, Children and Learning Bill. We were quite lucky in a way; the Government was already behind schedule on this Bill and were keen to reduce the amount of time spent on debates in the House of Lords. But a good campaign exploits any luck and opportunities that presents itself. And so we entered into a game of brinkmanship and a series of negotiations to agree to a deal whereby the Department agreed to acoustic testing in exchange for the amendment being withdrawn. We ended up getting a good package that surpassed our expectations of what we could realistically achieve.
All in all, a good result for deaf children and lots of lessons to take forward to the next big campaign! I can’t chose but any thoughts on which was the most important factor out of this five?